What exactly is Membership Retention and why do we have a week dedicated to it? Our members are the heart and soul of our organization. As a fraternity, Moose is one of the leading fraternities nationwide as well as in our local communities. Everyone wants to be a Moose member! -well they might if they really knew what the Moose is all about....or if they felt like they were welcome or were asked to help with an event or fundraiser.
Many of our members are in name only. Many have fallen of our rolls. How can we as a fraternity keep growing if we keep losing members? New members are always good - but what about our current and expired members? Are we working as hard to keep them as we are working to get new members?
Membership Retention week is an opportunity for all of us to take a hard look at the reasons our members are not renewing their membership. Could it be that they don't like the people at the lodge they joined? Were they never asked to join in with others when they came to a function? Have they grown older? or has something happened in their lives to make it hard for them to get to the lodge? A simple phone call or visit with them may help us to better understand their choosing not to renew their membership.It seems so simple for us. We love our lodge and we know what we are expected to help with- did their sponsor take the time to tell them about their membership and the value it has for them? Were they invited to an orientation? Do they know about Mooseheart and Moosehaven?
Take a moment over the first week in November to help with Membership Retention Week. Your lodge should have things planned for the entire week that revolves around members and working to retain them. If you haven't seen anything on Membership Retention Week, ask your Administrator or Board of Officers how you can help. By volunteering to help you may have a better understanding of how others see your lodge. It never hurts to have a second opinion of things.